Why Video is Critical in any Social Media Strategy

Video helps you stand out and tends to have higher engagement rates.

According to Joshua Moroles from LinkedIn, videos are as high as 1200% more engaging than than text or images. They tend to generate more likes, shares, and comments, increasing overall engagement. With this comes increased reach and visibility.

Video helps you stand out.

Incorporating video into your social media strategy is essential. It's a versatile and powerful tool for engaging your audience, enhancing brand visibility, and driving business growth.

Unlike photos and text, videos do an incredibly good job at letting your audience get to know you in a short and concise way.

Video engages your audience.

Videos also do a great job at engaging your audience, especially when you choose to leverage live videos. Infusing a level of vulnerability, no matter the size of your business can be scary but it is something we all relate to. The fear is the lack of professionalism, especially with larger companies but in this day and age, we can only strive to bring the humanity back into the workplace.

Types of video content.

There are a variety of different types of videos you can leverage for social media.

Live Videos - Live videos offer a unique opportunity for real-time interaction. Viewers can comment, ask questions, and get immediate responses, creating a dynamic and engaging experience. This level of interaction fosters a stronger connection between the brand and its audience. We’ve written a bit more on the power of live videos over here if you want to dig a little deeper into the power of live videos.

Brand Videos - These videos are a great way for your audience to get to know your company and what you stand for. Whether an ‘about us’ video, scripted ad or documentary style, each of these videos would reveal more about your mission and vision.

Product Videos - These videos give your audience more information about your products and services and are a great way to increase sales as customers are able to better understand your offerings.

How-to Videos - How-to videos are a great way to establish a brand as an authority in its respective market. It acts as evergreen content that people will keep coming back to. They are also great for establishing new leads.

Instagram Reels vs Stories - These shorter form videos are essential for keeping your brand top of mind. They don’t need to be overproduced but they do need to be consistent.

Hub, hero & hygiene content.

The idea of hero, hub and hygiene content has been around for years in the media industry but its application for video has often times been overlooked. We understand that this concept can work across, and even bring together, multiple marketing channels.

Hero videos are large-scale events or programs that drive mass awareness, oftentimes around product or event launches. Hero content builds awareness at a much broader scale with a primary goal of reaching the mainstream.

The Hub videos are used to foundational videos for the brand and are used to drive audiences back to the brand. They are used to build out the brand’s story and tend to give audiences an inside look into the brand.

Hygiene videos are created around the core interests relevant to the ideal viewer or target audience. Often times this content is specifically created to capture viewers searching key terms related to the brand. This content makes you think outside the box and educates viewers. It is also used as a lead generation tool.

Multi-purposing content.

One of the most powerful tactics you can leverage when creating content is finding ways to multi-purpose the content. Instead of a one and done approach, it is critical to find ways to use this content in a variety of ways. Any successful strategy leverages this approach.

If you feel overwhelmed and don’t know where to start, we are here to help get you started. Feel free to reach out and we would be happy to schedule a consultation to help get you started.