Turning Your Social Media Strategy into your Superpower

Social media management these days can be extremely overwhelming and in many cases, companies choose to either ignore or not fully embrace the power of each platform.

Do an audit.

To turn your social media strategy into your superpower, it is important to do an audit for where you are at currently. What current accounts are active and how are you using these channels?

Create a strategic plan.

Creating a strategic plan for social media success involves several key steps. To start, it is important to determine which platforms you plan to use and how you plan to use them and this is determined by your core audience. You will want to ask, what are their interests and what type of content do they engage with? Where are they currently hanging out?

The second thing is to ensure you define clear objectives. Set specific goals as to what you hope to achieve with each platform. Such things could include brand awareness, lead generation, or customer service improvement.

The third thing is to set quantifiable goals (e.g., 20% increase in followers in 6 months). It is important to have targets and work towards them. Now you may be asking, what are some tools I can use now that will help me improve my presence? Below are a few key areas to focus on.

Schedule your content and be consistent.

You may have the best intent to post regularly and find yourself at times thriving with your strategies but it is not uncommon to fall short. Get familiar with scheduling your content ahead of time and creating blocks of time specifically dedicated to preparing content to post. This ensure you are able to have your strategy work for you. Consistency is the key here.

Platform trends change regularly based but what doesn’t change is the importance of quality content and consistency.

Don’t post and ghost. Focus on engagement.

It is hard enough to develop content regularly but it is another to actually have your audience engage with your content. It is critical that you respond to comments, messages, and reviews. Once you establish an engagement community, the whole process becomes so much easier and so much more fun. It no longer is a one-way conversation.

Review insights and adjust over time.

Remember, the key to a successful social media strategy is flexibility and responsiveness to both data and user engagement. Regularly review and adjust your strategy to ensure it remains effective and aligned with your business goals.