Why Live Videos Are So Important for Your Marketing Strategies

Any successful marketing strategy has a live component. It may seem overwhelming but there are many reasons why they are critical.

Real-time access to audience.

Live videos offer a unique opportunity for real-time interaction. Viewers can comment, ask questions, and get immediate responses, creating a dynamic and engaging experience. This level of interaction fosters a stronger connection between the brand and the audience.

It infuses authenticity.

Live videos also add a layer of authenticity to your content. It allows brands to show a more human side, unfiltered and unedited, which can enhance trust and credibility among viewers. This authenticity is highly valued by consumers in an age where polished, edited content is the norm.

Social platforms love live content.

Many social media platforms prioritize live content in their algorithms, meaning live videos are more likely to appear in news feeds. One of the main reasons is how it increases time on app. Studies have shown that people tend to watch live videos longer than pre-recorded ones. The interactive and unpredictable nature of live content can be more captivating, keeping viewers engaged for longer periods. This increased visibility can help reach a wider audience, including those who might not have been exposed to your brand otherwise.

Live videos tend to cost less than other video content.

Live videos can be a cost-effective form of marketing. They often require less production time and resources than pre-recorded videos, as they are broadcasted in real-time without the need for extensive editing or post-production work.

They can be used in a variety of ways.

Live videos can cover a wide range of content, from Q&A sessions, interviews, behind-the-scenes looks, to product demonstrations and events. This versatility keeps the content fresh and engaging for viewers.

Live videos help build community.

Regular live video sessions can help in building a community around a brand. This community engagement is essential for brand loyalty and can turn viewers into brand advocates.

Where to start

The hardest part about live videos is getting going. Some may be uncomfortable on camera or unsure how to structure the videos. This is where we come in. We work with clients to create a strategy while also helping with the form and function aspects as well. We work with you to take out the guesswork out and to help you feel more comfortable with the process as well. If you are interested in discussing how we can help, we would love to hear from you!