Why We’ve Shifted Our Perspective
By Preston Kanak
Looking back on the last few years and how challenging it was for many, I wanted to start by taking us back to the moment that shifted our vision of our future.
Pre-pandemic frame of mind.
As a business, we have went through many transitions since our founding in 2013. We’ve seen the industry transform and we’ve been excited every step of the way. After having now been in business for 10 years, we have started to reflect on what we’ve accomplished as well as what we see for the future.
Like many businesses, the pandemic was a great opportunity for us to analyze our business and see what we believed we were doing right and what we thought we could do better. It was a period in time where we rethought our original mission and vision to see if it was still aligned or it a shift was needed.
We realized pretty quickly through this process that it was time for a change. It was time for us to double down on our original vision and us it more authentically as we pushed forward into this new chapter.
Our vision for the future.
As we move into the next stage our business, we are focused on leaving room for us to honour what is most important. For us, that is to live in each moment as fully as possible and do so with others who align with our goal of living authentically and honestly. Embracing each moment - whether a challenging moment or a moment of pure joy. To establish deep relationships that go beyond your standard small talk conversations.
For us to honour this, we want to establish client relationships that extend beyond the delivery of the final assets. To feel like family and to be there through to ebs and flows of running a business.
We feel that by shifting our business model and how we work with clients that we are able to honour this much more effortlessly. We see this as a way for us to become an extension of your team. I am very excited for this next chapter and can’t wait to see how we can help each other on this incredible ride that we are all on!